CNUK Blog - A basic overview of SEO 


A basic overview of SEO


The purpose of this article is to provide a brief overview into what SEO is and what factors affect it. However, before we go further in this article it is important to understand that ‘the better your website, the higher the SEO ranking for your website will be’.
But first of all, let us consider on what makes a ‘good’ website.

Features of a good website:

  • Good SEO content
  • Simple navigation
  • Genuine URL structures
  • Responsive design
  • Effective use of Sitemaps
  • Fast Page Load Times


What is SEO?

SEO is an acronym for Search engine optimization.  This is the process of optimizing a website so that people can easily find it through engines like google. For users to find your website you must have good SEO content.

What is SEO content?

SEO content is any content which has a primary aim of attracting traffic. SEO content can take a variety of forms. In order to attract this traffic it would be worthwhile having a look at the 4 key factors which will affect effect your SEO content:

  • Keyword research – If you would (which I highly recommend) like to generate traffic through search, it is best to do keyword research before you start writing up your web content. This is primarily because there is already a large volume of people researching for specific content. Therefore, your content should be heavily aimed at topics which people are already searching for.
  • Keyword optimization – This is using the keywords you have done in your research effectively when writing content. (For more information go to the next page).
  • Content organization – Content which is organized in a logical way will not only benefit the SEO part of your website but it will also help users to navigate around your website easily and
  • Content promotion – This is marketing your websites products on social media pages such as Facebook and Twitter. 

    Now that you aware of some of factors which influence your SEO ranking, it is of very importance that you practise the above principles to improve your SEO ranking. 

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